Staffing Management Association of Southern California Presents: Liz Pellett

The Cultural Fit Factor

Aligning your organizational culture and employment brand can produce

a significant return on your investment. By knowing “who you are” and

“who you are not” from a cultural perspective, you can create a strong

employment brand message that will attract and retain the right

employees and repel candidates that won’t fit. When you hire for fit,

employees experience an authentic and congruent work experience, which

fosters higher retention and employee engagement levels.

Why is it critical for your company to embark on an employment

branding campaign in these economic times? John Quelch, a professor at

Harvard Business School said, “It is well-documented that brands that

increase advertising during a recession, when competitors are cutting

back, can improve market share and return on investment at lower cost

than during good times.” This is the time to set yourself apart from

your competition so you can recruit the best talent now and in the

future.

Participants will understand how to:

· Assess and define an organization’s cultural framework

· Build an employment brand in the context of culture

· Clearly define fit to identify the type of employee you desire to

attract and retain and those you’d like to repel

Lizz’s presentations are very high energy, interactive and

entertaining. Audiences greatly appreciate the humor, down to earth

style, multi media presentation and real life business examples

everyone can easily understand. A significant take away for many

attendees is that they are given tools, ideas and examples that they

apply immediately to their organizations.

Lizz’s presentations are well positioned for professionals in: Human

Resources, Recruitment/Retention and Organizational Development. There

is no industry specific audience. Presentations are general business

and very applicable to all industries including health care, higher

education, financial services, technology, profit and non profit

organizations.

About the speaker:

Lizz Pellet, Fellow, Johns Hopkins University and author of the 2009

publication: The Cultural Fit Factor Creating an Employment Brand to Attract, Retain and Repel the Right Employee.